Spotzer for Agency helped a German transport solution company to take a more outward-looking approach and fully commit to their new website, which they had not yet redirected to from their old domain. After they approached Spotzer for Agency, our SEO team completed a full website audit and discovered outdated copy that was only available in German, broken video links, and incorrect pricing information. Their average Google search ranking had not been measured previously, meaning the company had very little insight into how their website was performing.
The Spotzer for Agency team also found a high bounce rate due to users from outside Germany encountering the German-only copy and exiting the site straight away. The client opted for an Advanced SEO package so that improvements could be implemented across their large site, and three new languages could be added for an international audience.
Our team refreshed all copy, adding images, updating links and ensuring all content was accurate. We also created a blog available in multiple languages. They also completed backend work including optimised metadata and alt code to improve search ranking.
These improvements achieved an average Google search position of page 2, which according to reporting is set to improve further to reach the first page of Google results within the next month. A link building campaign, involving the removal of spam links to the site and the creation of links from trusted business directory websites, also improved domain trust.
The client has noticed the difference in the number of people contacting them for quotes and uptake in new business. They are looking forward to achieving great growth in the new year!
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