An established New York taxi firm expanded their service to become available 24 hours a day. This major new offer to customers, including large corporate clients, had the potential to take the firm to the next level, but they found it hard to start spreading the message about the new around-the-clock service. That’s why SEO was key, and why Spotzer for Agency had the ideal solution.
It all started with a comprehensive website audit from the SEO team at Spotzer for Agency, who then recommended our SEO Starter package to provide the boost that the company needed. This included optimising and improving all the website copy, incorporating the keywords identified through Spotzer team research. It also included a blog that outlined the new service and answered a range of FAQs for customers, adding rich and user-friendly content that helped to boost search engine rankings. As a taxi company, the client’s location was central to their service and their target audience, so SEO improvements were focused on location-specific keywords and content.
Finally, the Spotzer for Agency SEO team performed a full backlink discovery exercise, identifying where spam links were harming domain trust, and requested for these to be removed. They also reduced script loading and compressed oversized images to make pages load faster for a better user experience. Repaired the menu navigation which was very scattered. Removed the additional html script form the header and footer.
With the dashboard that we provided to the client, they could easily see the significant improvements that Spotzer’s service had on web traffic and user interaction with their site. This included a 94% increase in organic users, an improvement of average Google position from page 4 to page 1, and increased visibility of the site via business directory websites as a result of a link building campaign by the Spotzer for Agency team. This initial service was complemented by a performance report, with further recommendations for improvements and optimisation.
The client was very happy with these results as they are very aware of how competitive the market they operate in is.
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